{"id":9047,"date":"2017-04-24T23:44:24","date_gmt":"2017-04-25T04:44:24","guid":{"rendered":"http:\/\/www.dev.nitu.mx\/?p=9047"},"modified":"2017-04-25T00:55:19","modified_gmt":"2017-04-25T05:55:19","slug":"presentamos-a-hector-flores-santana","status":"publish","type":"post","link":"https:\/\/nitu.mx\/index.php\/2017\/04\/24\/presentamos-a-hector-flores-santana\/","title":{"rendered":"La nueva “cabeza” del CPTM H\u00e9ctor Flores Santana"},"content":{"rendered":"

Como informara NITU.mx,<\/strong><\/em> la Secretar\u00eda de Turismo (Sectur) anunci\u00f3 la tarde del viernes que la directora general del Consejo de Promoci\u00f3n Tur\u00edstica de M\u00e9xico (CPTM), Lourdes Berho, decidi\u00f3 reintegrarse a su empresa y entidades del sector privado y social en alta direcci\u00f3n, por lo que a partir del pr\u00f3ximo 1 de mayo, ser\u00e1 H\u00e9ctor Flores quien se desempe\u00f1ar\u00e1 como nuevo titular de esta dependencia, cuyo objetivo es enfocarse en la promoci\u00f3n tur\u00edstica del pa\u00eds.\u00a0(Sorpresiva salida de Lourdes Berho del CPTM<\/a>).<\/p>\n

H\u00e9ctor Flores Santana fue encargado del despacho en Sectur el \u00faltimo a\u00f1o del gobierno de Ernesto Zedillo, cuando \u00d3scar Espinosa se separ\u00f3 de ese cargo. Despu\u00e9s ha sido un consultor que ha mantenido al turismo como uno de los focos de su actividad, y fue contratado por Claudia Ruiz Massieu, extitular de Sectur, para reestructurar al sector, al principio de este gobierno.<\/p>\n

Tambi\u00e9n dise\u00f1\u00f3 el organigrama y los procesos que hoy operan en el CPTM, y fue uno de los candidatos a ocupar la direcci\u00f3n general de Fonatur a la salida de H\u00e9ctor G\u00f3mez Barraza; aunque el presidente Enrique Pe\u00f1a opt\u00f3 por Miguel Alonso Reyes.<\/p>\n

Flores Santana tiene una red de relaciones importante, no s\u00f3lo con autoridades estatales y federales, sino tambi\u00e9n con algunos de los empresarios clave de la actividad tur\u00edstica en M\u00e9xico. Ciertamente no es un experto en mercadotecnia, pero las principales decisiones presupuestales ya han sido tomadas para el resto de la administraci\u00f3n; precisamente para los llamados proyectos de alto impacto.<\/p>\n

De acuerdo con informaci\u00f3n recabada en la Asociaci\u00f3n de Secretarios Estatales de Turismo (Asetur), que preside Fernando Olivera desde esta semana, como lo revelamos en NITU.mx, (Trauwitz Echeguren entrega estafeta a Olivera Rocha<\/a>), Berho marc\u00f3 un precedente positivo al liberar en el primer bimestre de este a\u00f1o las cartas compromiso para la publicidad cooperativa con los estados.<\/p>\n

Tambi\u00e9n estableci\u00f3 una relaci\u00f3n fluida con los titulares de turismo, por lo que consideraron que ser\u00eda un retroceso que estos avances se revirtieran con la llegada del nuevo director general.<\/p>\n","protected":false},"excerpt":{"rendered":"

Como informara NITU.mx, la Secretar\u00eda de Turismo (Sectur) anunci\u00f3 la tarde del viernes que la directora general del Consejo de Promoci\u00f3n Tur\u00edstica de M\u00e9xico (CPTM), Lourdes Berho, decidi\u00f3 reintegrarse a su empresa y entidades del sector privado y social en alta direcci\u00f3n, por lo que a partir del pr\u00f3ximo 1 de mayo, ser\u00e1 H\u00e9ctor Flores […]<\/p>\n","protected":false},"author":17,"featured_media":9066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,6],"tags":[4009,893,3292,287,4001,93],"yoast_head":"\nLa nueva "cabeza" del CPTM H\u00e9ctor Flores Santana - Nitu - Noticias de la Industria Turistica<\/title>\n<meta name=\"description\" content=\"Lourdes Berho, decidi\u00f3 reintegrarse a su empresa por lo que a partir del pr\u00f3ximo 1 de mayo, ser\u00e1 H\u00e9ctor Flores el nuevo titular del CPTM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nitu.mx\/index.php\/2017\/04\/24\/presentamos-a-hector-flores-santana\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"La nueva "cabeza" del CPTM H\u00e9ctor Flores Santana - 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