{"id":7479,"date":"2017-03-02T23:15:18","date_gmt":"2017-03-03T04:15:18","guid":{"rendered":"http:\/\/www.dev.nitu.mx\/?p=7479"},"modified":"2017-03-03T00:52:45","modified_gmt":"2017-03-03T05:52:45","slug":"kayak-ya-metabuscador-mas-grande-mexico","status":"publish","type":"post","link":"https:\/\/nitu.mx\/index.php\/2017\/03\/02\/kayak-ya-metabuscador-mas-grande-mexico\/","title":{"rendered":"Kayak ya es el metabuscador m\u00e1s grande de M\u00e9xico"},"content":{"rendered":"<p>Rafael Driendl, country manager de Kayak en M\u00e9xico, asegur\u00f3 que la plataforma ya se ha convertido en el metabuscador m\u00e1s grande del pa\u00eds, gracias al amplio cat\u00e1logo de servicios que ofrecen junto con el desarrollo tecnol\u00f3gico de la misma. Con el objetivo de solucionar los dilemas tradicionales de los viajeros, Driendl enfatiz\u00f3 que Kayak no se dedica a vender, sino que acerca a los viajeros con la compa\u00f1\u00eda que le ofrece los precios y servicios de acuerdo a sus necesidades. Este era uno de los primeros objetivos planteados por la empresa en nuestro pa\u00eds, como en su momento lo coment\u00f3 para <em><strong>NITU.mx<\/strong><\/em>.\u00a0(<a title=\"Posicionar el concepto de metabuscador: reto de Kayak\" href=\"http:\/\/www.dev.nitu.mx\/index.php\/2016\/09\/20\/posicionar-concepto-metabuscador-reto-kayak\/\" rel=\"bookmark\">Posicionar el concepto de metabuscador: reto de Kayak<\/a>).<\/p>\n<p>El ejecutivo coment\u00f3 en conferencia de prensa, \u201ccomo metabuscador, Kayak redirige hacia la agencia o aerol\u00ednea que es quien finalmente hace la venta. A diferencia de otras plataformas similares, adem\u00e1s de tener vuelos, hoteles y tours, maneja otro tipos de servicios como renta de autos\u201d, agreg\u00f3 que los paquetes que se reflejan se arman de distintos proveedores, por lo que no son los que se encuentran en una OTA convencional.<\/p>\n<p>De acuerdo con Driendl, el desarrollo tecnol\u00f3gico de la plataforma es la pieza fundamental del servicio, pues las opciones que arroja una b\u00fasqueda no s\u00f3lo se limitan a horarios y precios, sino que agrega funciones como la sugerencia de compra, la cual indica si el precio seleccionado tiene a subir o bajar, principalmente en el caso de vuelos; estas alertas tienen un grado de efectividad de hasta 70 por ciento.<\/p>\n<p>Opciones como flexibilidad de fechas, un v\u00ednculo con el servicio de asistente de voz Alexa y la presencia global de la marca, permiten que un alto porcentaje de b\u00fasquedas se traduzcan en venta, se\u00f1al\u00f3 Driendl. Insisti\u00f3 en que no compiten con una agencia de viajes, y m\u00e1s bien se convierten en un aliado de la misma, al concentrar en una plataforma pr\u00e1ctica, toda la informaci\u00f3n que requieren; raz\u00f3n por la que el 65 por ciento de su personal, est\u00e9 enfocado en el \u00e1rea tecnol\u00f3gica.<\/p>\n<p>En el marco de la presentaci\u00f3n del estudio del viajero mexicano, basado en las b\u00fasquedas realizadas en 2016, Rafael Driendl destac\u00f3 que reportan crecimiento a triple d\u00edgito y nivel mundial su aplicaci\u00f3n tiene 60 millones de descargas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rafael Driendl, country manager de Kayak en M\u00e9xico, asegur\u00f3 que la plataforma ya se ha convertido en el metabuscador m\u00e1s grande del pa\u00eds, gracias al amplio cat\u00e1logo de servicios que ofrecen junto con el desarrollo tecnol\u00f3gico de la misma. Con el objetivo de solucionar los dilemas tradicionales de los viajeros, Driendl enfatiz\u00f3 que Kayak no [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[3340,451,470],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kayak ya es el metabuscador m\u00e1s grande de M\u00e9xico - Nitu - Noticias de la Industria Turistica<\/title>\n<meta name=\"description\" content=\"Kayak ya se ha convertido en el metabuscador m\u00e1s grande del pa\u00eds, gracias al cat\u00e1logo de servicios que ofrecen y a su desarrollo tecnol\u00f3gico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nitu.mx\/index.php\/2017\/03\/02\/kayak-ya-metabuscador-mas-grande-mexico\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Kayak ya es el metabuscador m\u00e1s grande de M\u00e9xico - 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