{"id":43168,"date":"2020-06-02T23:43:25","date_gmt":"2020-06-03T04:43:25","guid":{"rendered":"https:\/\/www.dev.nitu.mx\/?p=43168"},"modified":"2020-06-03T00:44:54","modified_gmt":"2020-06-03T05:44:54","slug":"nh-hotel-group-se-posiciona-como-la-quinta-marca-hotelera-mas-poderosa-del-mundo","status":"publish","type":"post","link":"https:\/\/nitu.mx\/index.php\/2020\/06\/02\/nh-hotel-group-se-posiciona-como-la-quinta-marca-hotelera-mas-poderosa-del-mundo\/","title":{"rendered":"NH Hotel Group se posiciona como la quinta marca hotelera m\u00e1s poderosa del mundo"},"content":{"rendered":"\n<p>De acuerdo con el informe m\u00e1s reciente Hotels 50 de la consultora brit\u00e1nica Brand Finance, NH Hotel Group logr\u00f3 un puntaje de 84\/100 en el \u00cdndice de Fortaleza de Marca 2020, lo que sit\u00faa al grupo hotelero como el quinto m\u00e1s fuerte del mundo.<\/p>\n\n\n\n<p>El poder de la marca mide la efectividad en t\u00e9rminos integrados en relaci\u00f3n con los competidores, analizando la percepci\u00f3n de las partes interesadas y el impacto de estos indicadores en el desempe\u00f1o financiero de la Compa\u00f1\u00eda, as\u00ed como la inversi\u00f3n en marketing realizada en el \u00faltimo a\u00f1o.<\/p>\n\n\n\n<p>Para Jos\u00e9 Daghelinckx, Managing Director Am\u00e9rica de NH Hotel Group, \u201ces un gran orgullo que NH Hotel Group haya logrado la quinta posici\u00f3n entre las marcas hoteleras m\u00e1s poderosas del mundo. La fuerza de la marca es un activo estrat\u00e9gico muy valioso a la hora de trazar y continuar desarrollando nuestro plan de crecimiento y expansi\u00f3n en la regi\u00f3n\u201d.<\/p>\n\n\n\n<p>En M\u00e9xico NH Hotel Group cuenta con 13 hoteles, es uno de los mercados m\u00e1s importantes para la cadena fuera de Espa\u00f1a, su lugar de origen. (<a href=\"https:\/\/www.dev.nitu.mx\/index.php\/2020\/02\/13\/el-nuevo-hotel-del-aeropuerto-internacional-de-cancun-sera-un-nh-de-cuatro-estrellas\/\">El nuevo hotel del Aeropuerto Internacional de Canc\u00fan ser\u00e1 un NH de cuatro estrellas<\/a>).<\/p>\n\n\n\n<p>La consultora internacional Brand Finance tiene 25 a\u00f1os de trayectoria y con sede en la ciudad de Londres, Reino Unido, es l\u00edder en evaluaci\u00f3n y estrategia de marcas y su prestigioso \u00edndice incluye las marcas de hoteles, turismo y ocio m\u00e1s valiosas del mundo. <\/p>\n\n\n\n<p>Brand Finance es una de las pocas empresas certificadas para proporcionar evaluaciones de marcas que cumplen plenamente con la norma ISO 10668 y la recientemente aprobada ISO 20671, las normas mundiales sobre evaluaciones monetarias de marcas. <\/p>\n\n\n\n<p>La empresa es miembro del Marketing Accountability Standards Board (MASB) y representante en la junta asesora tanto para la presentaci\u00f3n de Informes Financieros Intangibles como para la Valoraci\u00f3n de Marcas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acuerdo con el informe m\u00e1s reciente Hotels 50 de la consultora brit\u00e1nica Brand Finance, NH Hotel Group logr\u00f3 un puntaje de 84\/100 en el \u00cdndice de Fortaleza de Marca 2020, lo que sit\u00faa al grupo hotelero como el quinto m\u00e1s fuerte del mundo. El poder de la marca mide la efectividad en t\u00e9rminos integrados [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":43172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9707,19606,3703],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NH Hotel Group se posiciona como la quinta marca hotelera m\u00e1s poderosa del mundo - Nitu - Noticias de la Industria Turistica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nitu.mx\/index.php\/2020\/06\/02\/nh-hotel-group-se-posiciona-como-la-quinta-marca-hotelera-mas-poderosa-del-mundo\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"NH Hotel Group se posiciona como la quinta marca hotelera m\u00e1s poderosa del mundo - Nitu - Noticias de la Industria Turistica\" \/>\n<meta name=\"twitter:description\" content=\"De acuerdo con el informe m\u00e1s reciente Hotels 50 de la consultora brit\u00e1nica Brand Finance, NH Hotel Group logr\u00f3 un puntaje de 84\/100 en el \u00cdndice de Fortaleza de Marca 2020, lo que sit\u00faa al grupo hotelero como el quinto m\u00e1s fuerte del mundo. 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