Cede Sectur a particulares la concesi\u00f3n de la plataforma VisitMexico<\/a>).<\/p>\nEl titular de Sectur precis\u00f3 que en 2019 la actividad tur\u00edstica super\u00f3 las previsiones que se ten\u00edan del a\u00f1o anterior,\u00a0en cuanto a la cantidad de turistas internacionales, se hab\u00eda proyectado recibir 43 millones 603 mil, pero todo indica que este n\u00famero en realidad ascender\u00e1 a 44 millones 722 mil, lo que representar\u00e1 un incremento de 8.3 por ciento sobre los que arribaron en 2018.<\/p>\n
A\u00f1adi\u00f3 que respecto a la cantidad de divisas generadas durante el a\u00f1o pasado por estos viajeros, se hab\u00eda previsto un ingreso de 23 mil 683 millones de d\u00f3lares, cifra que gracias a los buenos resultados obtenidos, llegar\u00e1 a los 24 mil 816 millones de d\u00f3lares, cantidad superior en 10.2 por ciento sobre lo captado en el a\u00f1o previo.<\/p>\n
Estrategias para la promoci\u00f3n en 2020<\/strong><\/p>\nDespu\u00e9s de la eliminaci\u00f3n del Consejo de Promoci\u00f3n Tur\u00edstica (CPTM), la promoci\u00f3n de M\u00e9xico en el extranjero correr\u00e1 a cargo de las\u00a0distintas embajadas, por lo que se les entregar\u00e1 de manera trimestral una serie de programas para que puedan ser vendidos y promovidos.<\/p>\n
Un ejemplo es la ruta denominada los cien mejores destinos de M\u00e9xico, divididos por estados, regiones y sobre todo recalcando cu\u00e1les son las mejores temporadas para visitarlos. Dichas rutas tambi\u00e9n estar\u00e1n enfocadas de acuerdo al mercado que van dirigidos y lo que buscan en cada pa\u00eds del extranjero para conocer de M\u00e9xico.<\/p>\n
Torruco tambi\u00e9n mencion\u00f3 que para este 2020 ya se cuenta con el derecho de piso para la participaci\u00f3n en 13 ferias internacionales:<\/p>\n
\n- FITUR \u2013 Madrid, Espa\u00f1a<\/li>\n
- NYTTS \u2013 Nueva York, EUA<\/li>\n
- Anato \u2013 Bogot\u00e1, Colombia<\/li>\n
- ITB \u2013 Berl\u00edn Alemania<\/li>\n
- WTM LA \u2013 Sao Paulo, Brasil<\/li>\n
- IMEX FRANKFURT \u2013 Frankfurt, Alemania<\/li>\n
- FIEXPO \u2013 Cartagena, Colombia<\/li>\n
- IMEX VEGAS \u2013 Las Vegas, Nevada<\/li>\n
- ABAV \u2013 Sao Paulo Brasil<\/li>\n
- TOP RESA \u2013 Par\u00eds, Francia<\/li>\n
- FIT Am\u00e9rica Latina \u2013 Buenos Aires, Argentina<\/li>\n
- WTM \u2013 Londres, Reino Unido<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
La esperada plataforma digital de promoci\u00f3n tur\u00edstica, VisitMexico, finalmente quedar\u00e1 lista para el mes de febrero, anunci\u00f3 el secretario de Turismo, Miguel Torruco Marqu\u00e9s. Al presentar los resultados de la actividad tur\u00edstica en 2019, y las acciones a emprender este a\u00f1o, el funcionario reiter\u00f3 que VisitMexico dar\u00e1 visibilidad a todos los destinos del pa\u00eds, y […]<\/p>\n","protected":false},"author":18,"featured_media":38895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[16460,241,910,93,17143],"yoast_head":"\n
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