{"id":23581,"date":"2018-08-16T00:15:09","date_gmt":"2018-08-16T05:15:09","guid":{"rendered":"https:\/\/www.dev.nitu.mx\/?p=23581"},"modified":"2018-08-16T00:27:58","modified_gmt":"2018-08-16T05:27:58","slug":"grupo-melia-una-de-las-primeras-hoteleras-a-nivel-mundial-en-adoptar-whatsapp-business","status":"publish","type":"post","link":"https:\/\/nitu.mx\/index.php\/2018\/08\/16\/grupo-melia-una-de-las-primeras-hoteleras-a-nivel-mundial-en-adoptar-whatsapp-business\/","title":{"rendered":"Grupo Meli\u00e1 una de las primeras hoteleras a nivel mundial en adoptar WhatsApp Business"},"content":{"rendered":"

Alineado con su estrategia digital,\u00a0 Meli\u00e1 Hotels International, decidi\u00f3 utilizar la aplicaci\u00f3n WhatsApp Business, que pretende proporcionar una mejor experiencia de comunicaci\u00f3n y servicio a sus clientes, ya que\u00a0 \u201cSirve para impulsar la cercan\u00eda con el cliente y desarrollar innovaci\u00f3n en nuestro sector, que son dos de los valores fundamentales de nuestra compa\u00f1\u00eda\u201d, asegura Gabriel Escarrer, Vicepresidente y Consejero Delegado de Meli\u00e1 Hotels International.<\/p>\n

En esta primera fase, la hotelera utilizar\u00e1 el servicio de notificaciones de WhatsApp Business para proporcionar informaci\u00f3n \u00fatil a sus clientes sobre sus reservas \u2013 con previo consentimiento del usuario – tal como n\u00famero de confirmaci\u00f3n, ubicaci\u00f3n del hotel y tel\u00e9fono de contacto. (Meli\u00e1 abrir\u00e1 dos hoteles m\u00e1s en Cuba este a\u00f1o, para llegar a 34<\/a>).<\/p>\n

Esta soluci\u00f3n pretende ser una palanca para mejorar la experiencia del cliente en su relaci\u00f3n con la marca. \u201cHoy en d\u00eda, los clientes quieren conectarse con las empresas de la misma manera que chatean con sus amigos y familiares, de forma simple y r\u00e1pida. Por ello, en nuestra estrategia de orientaci\u00f3n al cliente resulta fundamental estar presentes en todos los canales donde \u00e9ste espera encontrarnos, y WhatsApp es sin duda uno de ellos.<\/p>\n

WhatsApp es una forma simple, segura y privada de hablar con cualquier persona en el mundo. M\u00e1s de 1.500 millones de usuarios en m\u00e1s de 180 pa\u00edses utilizan WhatsApp para permanecer en contacto con amigos, familiares y negocios en cualquier momento y en cualquier lugar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alineado con su estrategia digital,\u00a0 Meli\u00e1 Hotels International, decidi\u00f3 utilizar la aplicaci\u00f3n WhatsApp Business, que pretende proporcionar una mejor experiencia de comunicaci\u00f3n y servicio a sus clientes, ya que\u00a0 \u201cSirve para impulsar la cercan\u00eda con el cliente y desarrollar innovaci\u00f3n en nuestro sector, que son dos de los valores fundamentales de nuestra compa\u00f1\u00eda\u201d, asegura Gabriel […]<\/p>\n","protected":false},"author":17,"featured_media":23599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[11848,6595,5770,11846],"yoast_head":"\nGrupo Meli\u00e1 una de las primeras hoteleras a nivel mundial en adoptar WhatsApp Business - Nitu - Noticias de la Industria Turistica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nitu.mx\/index.php\/2018\/08\/16\/grupo-melia-una-de-las-primeras-hoteleras-a-nivel-mundial-en-adoptar-whatsapp-business\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Grupo Meli\u00e1 una de las primeras hoteleras a nivel mundial en adoptar WhatsApp Business - 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