{"id":19220,"date":"2018-04-05T22:36:18","date_gmt":"2018-04-06T03:36:18","guid":{"rendered":"http:\/\/www.dev.nitu.mx\/?p=19220"},"modified":"2018-04-06T00:17:14","modified_gmt":"2018-04-06T05:17:14","slug":"latam-contempla-traer-sus-branded-fares-a-mexico","status":"publish","type":"post","link":"https:\/\/nitu.mx\/index.php\/2018\/04\/05\/latam-contempla-traer-sus-branded-fares-a-mexico\/","title":{"rendered":"Latam contempla traer sus Branded Fares a M\u00e9xico"},"content":{"rendered":"

Latam Airlines no descarta la posibilidad de llevar a sus mercados internacionales sus tarifas diversificadas (Branded Fares), entre ellos a M\u00e9xico, ante el auge que ha cobrado este nuevo esquema en la aviaci\u00f3n, y que ellos lanzaron para sus mercados dom\u00e9sticos en mayo de 2017.<\/p>\n

Seg\u00fan pudo saber NITU.mx<\/strong><\/em>, en su reciente visita a nuestro pa\u00eds, Cristian Ortiz, gerente de ingresos auxiliares de la aerol\u00ednea, refiri\u00f3 que la puesta en marcha de una familia tarifaria tiene un impacto positivo, pues el cliente es libre de elegir lo que quiere, y las aerol\u00edneas pueden incrementar su nivel de ocupaci\u00f3n e ingresos.<\/p>\n

Latam opera sus Branded Fares en sus rutas dom\u00e9sticas de Chile, Brasil, Per\u00fa, Colombia y Ecuador, y aunque el ejecutivo asegura que como cualquier proyecto tiene desaf\u00edos, pero s\u00ed han notado el impulso que ha tenido en las ventas. \u201cCada vez el cliente se adapta m\u00e1s, resulta atractiva por ejemplo, la franquicia de equipaje, porque los viajeros son muy susceptibles al factor precio\u201d, coment\u00f3.<\/p>\n

Tras el anuncio de este esquema por parte de Aerom\u00e9xico, mismo que tambi\u00e9n ha sido lanzado por su socio comercial Delta y otras l\u00edneas a\u00e9reas importantes, Ortiz considera que Latam podr\u00eda llevarlo a sus mercados internacionales, y unirse a la competitividad en este rubro.<\/p>\n

El directivo destac\u00f3 el auge de las aerol\u00edneas de bajo costo y explic\u00f3 que \u201cHay que dejar claro que no queremos convertirnos en una low cost, pero s\u00ed competir con ellas porque tienen un modelo muy exitoso, al ser un producto que valoran mucho los clientes\u201d.<\/p>\n

Refiri\u00f3 que el reto principal consiste en comunicar correctamente a sus socios comerciales, principalmente agencias y globalizadores, c\u00f3mo operar este producto, pues est\u00e1n acostumbrados a los sistemas tradicionales, por lo que constantemente dan capacitaci\u00f3n y tienen todos sus canales de comunicaci\u00f3n para resolver cualquier duda.\u00a0(LATAM busca ser la aerol\u00ednea embajadora para Sudam\u00e9rica).<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Latam Airlines no descarta la posibilidad de llevar a sus mercados internacionales sus tarifas diversificadas (Branded Fares), entre ellos a M\u00e9xico, ante el auge que ha cobrado este nuevo esquema en la aviaci\u00f3n, y que ellos lanzaron para sus mercados dom\u00e9sticos en mayo de 2017. Seg\u00fan pudo saber NITU.mx, en su reciente visita a nuestro […]<\/p>\n","protected":false},"author":5,"featured_media":13377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[30,8936,9148,534,165],"yoast_head":"\nLatam contempla traer sus Branded Fares a M\u00e9xico - Nitu - Noticias de la Industria Turistica<\/title>\n<meta name=\"description\" content=\"Latam Airlines no descarta la posibilidad de llevar a sus mercados internacionales sus tarifas diversificadas (Branded Fares), entre ellos a M\u00e9xico, ante el auge que ha cobrado este nuevo esquema en la aviaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nitu.mx\/index.php\/2018\/04\/05\/latam-contempla-traer-sus-branded-fares-a-mexico\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Latam contempla traer sus Branded Fares a M\u00e9xico - 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